Born In An Oven Does Not A Muffin Make - Season 5, Episode 32

Born In An Oven Does Not A Muffin Make - Season 5, Episode 32

Released Tuesday, 12th August 2025
Good episode? Give it some love!
Born In An Oven Does Not A Muffin Make - Season 5, Episode 32

Born In An Oven Does Not A Muffin Make - Season 5, Episode 32

Born In An Oven Does Not A Muffin Make - Season 5, Episode 32

Born In An Oven Does Not A Muffin Make - Season 5, Episode 32

Tuesday, 12th August 2025
Good episode? Give it some love!
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Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform and their GBP Monitor. Get started for free today!

https://ahrefs.com/gbp-monitor?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025


This week's episode was a reality check on an article that was teasing with providing from fresh take on Google's indexation principles.

The article appears to have taken a Google conference presentation (which was likely just explaining their existing processes) and repackaged it as if it contained new revelations.

I am reminded of a famous Vermont quote about people who moved there, lived for 30 years and claim their children are "Vermonters".

When a cat gives birth to kittens in an oven, that doesn't make them muffins.

When basic SEO fundamentals are dressed up with unnecessarily complex language and industry jargon to create an illusion of groundbreaking insights, sometimes we have to just say no.




Last week's episode -

⁠⁠https://podcasts.apple.com/us/podcast/pivoting-is-awareness-season-5-episode-31/id1547082306




Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Indexation Research - ⁠⁠⁠⁠⁠⁠⁠⁠Crawl Or No Crawl ⁠⁠⁠⁠⁠⁠⁠⁠

Tools that I use and recommend:

Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)

GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ahrefs Marketing Platform -⁠⁠⁠ https://ahrefs.com/gbp-monitor?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025


Youtube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panel



Interested in supporting this work and any seo testing?

Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®



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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin

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Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132





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