Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you?

That’s exactly what today’s guest, Tina Tower of Her Empire Builder, is doing — with Custom GPTs.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she’s built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day.

You’ll hear real-world examples, surprising tips, and some eye-opening use cases you’ve probably never thought of.

Whether you’re Custom GPT curious or already using ChatGPT in your business, this episode will get you thinking differently about what’s possible when you train AI to really know you.

Listen to This Episode to Hear More About:

• What a Custom GPT actually is — and how it’s different from the ChatGPT you’re used to
• The first GPT Tina ever created and why it’s still relevant today
• How Tina batch-created 60 video scripts in 90 minutes using one GPT (and why it worked so well)
• The system she uses to keep her GPTs organised and integrated into daily team workflows
• Why Tina gets her Custom GPTs to talk to each other (e.g. “Wendy the Webinar Creator” chats with “Frank the Facebook Ad Strategist”)
• The emotional journey of letting AI co-write your launch emails — and why your best work is already in there
• What Tina does when her GPT outputs something that doesn’t feel like her — and how she fine-tunes it
• The key mindset shift you need to build a “Custom GPT habit” instead of starting from scratch every time
• The exact structure of Tina’s Sales Page Supercharger GPT — and why it’s already helping course creators optimise and convert better
• How to get your team onboard (and past their fears that AI will replace them)
• The dark side of GPTs nobody’s talking about — from rabbit holes to confirmation bias — and how Tina’s managing both
• And so much more…

Also Mentioned in This Episode:

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Episode 264: The Content CEO

Episode 265: Are You Attracting the Right Leads?

Episode 266: How to Say the Thing You’ve Been Afraid to Say

Her Empire Builder

Custom GPT Sales Page Supercharger Free Download

Open AI instructions for creating a Custom GPT

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