Welcome to Episode 16 of the Create Your Course Podcast!

In this episode, Katie Brinkley and I discuss all things social media.

So if you want to learn which social media sins to avoid, the best social media platform for you and your style, and how to save time and energy with social media, tune in now!

In this episode, you'll discover:

Episode 15: "Katie Brinkley Teaches Us The 3 Biggest Social Media Mistakes and How To Avoid Them"

3:08 Origin Story

Started in MySpace

Fort Lewis college

Worked at the school's radio station

Doing social media things since MySpace days

- started as a music director

- linked to Yellowcard via MS

realized the power of social media early on.

- social media constantly changing, need to continue learning, gotta go where people are hanging out online (i.e. TikTok)

9:13

Mistakes brands/entrepreneurs are making on social media

 * 9:39 - being on too many/wrong channels or platforms

 * 13:20 - not having a strategy. Do not post for just posting's sake.

 * 14:51 - not being social in social media

  - communicate with your audience before actually selling to them.

  - Have a content calendar

  - offer freebies

24:31

Katie's fave accts in social media?

28:58

What platform is best for who or what? 

31:12

FB Groups, VAs and Dollar-Eighty 

39:03

What is the best use of time and energy to start making your presence felt on social media

Loomly - probably the best post scheduler for social media (https://www.loomly.com/)

44:05

Katie's free training + freebies

links:

IG: https://www.instagram.com/next.step.social/

Web: nextstepsocialcommunications.com

LinkedIn: https://www.linkedin.com/in/katiebrinkley/

twitter: https://twitter.com/_KatieBrinkley

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

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*Freebie Alert!*

Nervous To Natural On Camera In 4 Simple Steps

filmyouronlinecourse.com/nervoustonatural

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