Creative Extra is a show about the intersection of creativity and business and Madison, Wisconsin. Host Andy Wallman interviews business and creative professionals from uniquely creative Madison. His guests are pioneers, leaders and visionaries who’ve made the business of creativity work. They share their stories, expertise, tips, wisdom, process - the “creative extras” - that bring more business to creativity and more creativity to business. Since COVID-19 hit, the focus is on learning how leaders are acting and reacting to business in these interesting times.

Andy is the President and Executive Creative Director of KW2, a marketing and digital firm in Madison, Wisconsin, with a long background in advertising, comedy, music and writing. He interviews businesspeople who use creativity to differentiate, ideate and succeed and creative pros who push their life's pursuit. The interviews feature one person's story, and digs into the why and how of their successes. Creative Extra is presented by KW2 and Madison Magazine.