If you’re a production company trying to land agency work, this episode is your tactical playbook. Dani Dufresne, founder of The Aux Co, a fractional production operations team helping modern agencies execute bold ideas without the bloat of in-house production. With deep experience on both the agency and production sides, Dani shares what’s really happening behind the curtain. She explains how agencies are buying, what they’re actually looking for, and what production partners get wrong and right when pitching.

We talk about what it means to go fractional, how to build embedded trust with agencies, and why calling yourself an “agency” on your own website might be killing your chances. If you want to understand what it takes to sell to agencies in today’s market, what gets attention, what closes deals, and what red flags to avoid, this episode gives you the inside edge. Whether you’re rethinking your positioning, tired of being ghosted, or just curious what it takes to stand out, Dani’s honest and actionable advice will sharpen your sales approach.