What if the most daring decision of your life — stepping away from college to help your best friend with terminal cancer — ended up launching a viral movement, saving lives, and building the foundation of a purpose-fueled marketing agency? That’s exactly what happened to Dillon Hill, founder of CosmoForge.

In this heart-forward, strategy-rich episode, Dillon joins Hayley Bohan to share his inspiring entrepreneurial journey, the lessons learned from running viral campaigns, and how small businesses can leverage both CRM systems and social purpose to build strong, scalable brands. From selling cake pops to raising $250K and breaking a world record, to helping service-based businesses track what really matters — Dillon’s story is proof that purpose drives support, and that big dreams, backed by strategy, can absolutely change the world.

In This Episode:

• The true story behind My Best Friend’s List and how it went viral
• How purpose became a cornerstone in Dillon’s business philosophy
• Dillon’s definition of “charitable marketing” — and why it works
• The role CRM plays in simplifying small business operations
• How to identify bottlenecks in your sales funnel
• What most business owners get wrong about marketing metrics
• Dillon’s approach to onboarding (and giving back at the same time)

🔥 Top Marketing Strategy Takeaways:

✔️ Purpose drives support. Lead with meaning and people will rally around your mission — customers, team members, and even the media.

✔️ Know your benchmarks before you launch. Success isn't a vibe — it's a number. Define it early so you know when something's working or needs adjusting.

✔️ CRM systems do the heavy lifting. Free up your brain and eliminate chaos. A CRM captures leads, tracks conversations, and keeps your follow-up consistent.

✔️ Track what matters, not just what’s visible. Vanity metrics (likes, views) are misleading. Focus on conversions, funnel movement, and ROI.

✔️ Marketing is a system — not a one-time effort. From ads to emails to follow-up: it all connects. Mapping the full customer journey helps you plug leaks and scale smarter.

✔️ Your website might be the real problem. If ads are performing but you’re not converting, your site experience could be the bottleneck.

✔️ Test big ideas — but always pair them with benchmarks. Creativity is powerful when it’s grounded in data. Be bold, but strategic.

🌐 Resources & Links:

• Visit CosmoForge → https://cosmoforge.io
•  Watch the viral video → My Best Friend’s List

🎁 Dillon’s Free Offer: Get in touch today and receive a free consultation:

• Custom Growth Plan tailored to your business goals.
• Marketing Audit to uncover gaps and opportunities.
• Actionable Steps you can implement right away.
• Budget & Channel Advice for maximizing your results.

👉 Claim your free consultation: https://cosmoforge.io/contact

🔄 Connect with Hayley: 🎧 Subscribe to Daring Dreams wherever you get your podcasts — Apple, Spotify, or at marketingonpurpose.ca

💌 Love what you’re hearing? Leave a review, share the episode, or tag us on social to spread the love. This community grows because of dreamers like you.