Episode from the podcastData Dojo | Analytics One O One

ZMOT - The Zero Moment Of Truth

Released Saturday, 10th October 2020

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ZMOT - The Zero Moment Of Truth

Saturday, 10th October 2020

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The zero moment of truth (ZMOT) refers to the discovery and awareness stage in the buying cycle when the consumer researches a product, prior the seller's knowledge.

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Download Audio Filehttps://anchor.fm/s/3867e9f8/podcast/play/20809459/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-9-8%2F116369800-44100-2-7ceffb63362f1.m4a

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