Rachel Richter, Vice President of Customer Analytics & Insights at Dun & Bradstreet, manages predictive modeling, customer segmentation and targeting, marketing analytics, business intelligence, and global customer and marketplace research. Previously, Richter worked as Research Director at Turner Broadcasting, where she analyzed trends across the company’s digital properties and assessed the impact of its advertising campaigns.

In this episode, Rishi deep dives on Rachel’s operational role in Dun & Bradstreet’s analytics team, as she explained the key function of good data that sales, marketing, and customer relation can leverage. She also shares the strategy to make sales, marketing and CRM teams to embrace using analytics.