In this episode of Day Zero, Max Deutsch and Will Kim discuss new design tool PixelSnap on its launch day.

PixelSnap is a super niche workflow tool helping designers and developers measure anything on their screens, making it easier to convert design mockups into functional front-end code.

We discuss:

• First impressions (they're mixed...);
• How PixelSnap's product positioning reminds Max of standup comedy;
• The psychology of their "one-time" licensing pricing model;
• Their built-in product-based growth strategies (or lack thereof);
• Our predictions: Will PixelSnap be successful post-launch?