Episode from the podcastDecoding AI for Marketing

The Challenges of AI Marketing in Heavily-Regulated Industries

Released Tuesday, 1st July 2025

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The Challenges of AI Marketing in Heavily-Regulated Industries

Tuesday, 1st July 2025

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Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors.

For Further Reading:

Marketing AI Implementation Checklist

From The Podcast

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

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