In this episode, Croda Personal Care experts discuss personal care trends that accelerated in 2020 such as vegan beauty, microbiome skincare, and conscious consumerism. They also discuss the importance of trust and transparency and ways in which brands can educate consumers about ingredient function and origin.

Host: Donna Petretti (Marketing Manager, Personal Care)

Speakers: Annie Lamoureux (Sales Development Specialist, Personal Care) and Brielle Baker (Sales Development Specialist, Personal Care)

DOWNLOAD free content for your indie beauty brand: https://bit.ly/3o8WK4n

WATCH the live webinar of this podcast: https://bit.ly/2Y75rBD

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ABOUT USCroda has a rich history of partnering with indie beauty brands to develop innovative and creative personal care solutions. Offering a full range of cosmetic ingredients, actives and botanical extracts, our experts can help with formulation development, claims substantiation, market analysis, and industry regulations. Learn more at www.crodapersonalcare.com