Celebrating its 70th anniversary this year, the IoIC is the only independent professional body solely dedicated to internal comms and, since taking on the CEO role in 2016, Jen has grown the Institute’s membership base and established its reputation as the industry voice of internal communication.

Jen is a passionate advocate for the internal comms profession while also recognising where it needs to improve.

During our chat, Jen shares her views on:

• How the changing workplace is influencing the role of internal comms.
• Whether the internal comms sector has an inferiority complex and how much is of its own making.
• The need to better understand employee behaviours and motivations to meet their needs more effectively.
• What an internal campaign needs to deliver to win at the respected Institute of Internal Comms Awards.
• The age old challenge of improving the comms skills of middle managers.
• And the biggest challenges and opportunities facing internal communicators in the next five years.

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