#256: Why Less Content = More Sales in Your Online Course

#256: Why Less Content = More Sales in Your Online Course

Released Tuesday, 12th August 2025
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#256: Why Less Content = More Sales in Your Online Course

#256: Why Less Content = More Sales in Your Online Course

#256: Why Less Content = More Sales in Your Online Course

#256: Why Less Content = More Sales in Your Online Course

Tuesday, 12th August 2025
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Are you over-stuffing your online course with content, thinking it's more valuable? This is the #1 mistake that leads to student overwhelm and lower sales! This episode reveals a simple framework for creating a "Goldilocks Course" that's perfectly potent and focused, so you can stop fearing 'not enough' and start delivering exactly what your students need to get results.

Learn how to:

  • Identify the expert's fatal flaw: Over-stuffing a course and how it leads to student overwhelm and burnout.
  • Define your course's "Holy Grail" outcome: The single guiding star that dictates every piece of content you include.
  • Apply the "Direct Impact" Filter: A simple, three-step framework for cutting out "nice-to-have" content and focusing only on what gets students results.


Weekly Action Item:

  • Define Your Holy Grail Outcome: Get crystal clear on the one specific, tangible result your students will achieve by the end of your course. Write it down and keep it visible.
  • Apply the "Direct Impact" Filter: Take one module or lesson from your course (or outline) and, for each piece of content, ask: "Does this directly help my student achieve the Holy Grail outcome?"
  • Create a "Parking Lot": Start a separate document or list for all the "nice-to-have" ideas you decide to remove from your core course.


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From The Podcast

Are you ready to get your digital course out into the world but need help with the details and to-dos?Immerse yourself in the world of digital course creation with 'The Digital Course Creator Podcast,' expertly guided by Dr. Moira, a seasoned psychology professor and course creation expert. Each episode will address the multifaceted aspects of creating, developing, and refining online digital courses. We cover many topics, including crafting compelling content, implementing effective teaching strategies, selecting the right technological tools, and marketing your courses to attract the right students.Dr. Moira brings over 15 years of experience in education and entrepreneurship, combining insights from her academic background with real-world applications. This podcast is more than just a series of tips; it's a comprehensive guide to building a successful and impactful course creation business. From addressing the challenges of engaging student interaction to mastering the art of persuasive messaging, the podcast provides actionable insights for course creators at all levels.When you subscribe to 'The Digital Course Creator Podcast,' you join a community dedicated to excellence and innovation. Each episode promises to deliver valuable knowledge, whether you're in the early stages of course development or looking to scale and expand your offerings.Stay tuned for weekly episodes that dive into new perspectives, explore the latest technologies, and discuss trending ideas in the digital course industry, all while maintaining a focus on mindset, action, and compelling messaging.

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