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What's a marketing ecosystem and what does it mean for marketers?

What's a marketing ecosystem and what does it mean for marketers?

Released Tuesday, 27th February 2018
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What's a marketing ecosystem and what does it mean for marketers?

What's a marketing ecosystem and what does it mean for marketers?

What's a marketing ecosystem and what does it mean for marketers?

What's a marketing ecosystem and what does it mean for marketers?

Tuesday, 27th February 2018
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As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.
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In this podcast series, McKinsey Digital explores how digital developments are reshaping and transforming business. McKinsey Digital is a practice of McKinsey & Company that helps clients generate the maximum value from digital at every level of the organization.

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