In this episode of Diversity Discourse, the team from Jayne Agency discusses the intricacies of brand strategy, focusing on the importance of alignment, the need for clarity in branding, and the iterative process of managing a brand. They explore when a business should consider rebranding versus realigning, the metrics that can be used to measure brand effectiveness, and the risks associated with imitating competitors. The conversation also highlights the value of the Devil's Advocate, a tool designed to help business leaders navigate their brand strategy effectively.