This episode of the Don’t Say That podcast is a bit of a fire alarm episode.

Greg and I had to squeeze this one in because the FTC is not slowing down. In fact, it’s the most aggressive we’ve seen them in YEARS — especially with asset freezes.

In this episode, Greg breaks down what’s going on behind the scenes… and why we’re seeing a major shift away from traditional CIDs and into full-blown financial lockdowns for marketers. 

Yeah, they’re freezing bank accounts first and asking questions later.

Here’s what we get into:

• Why “scaling” language is now on the FTC’s radar
• The 7+ recent asset freeze cases and the pattern behind them
• How the FTC is bypassing rule changes and still winning in court
• Why marketers are most vulnerable when using income testimonials and “business in a box” claims
• How I’m selling out an event without a single dollar sign in the copy

Listen in and learn how to pivot your marketing fast before the FTC comes knocking.