This is officially the unofficial first episode of Season 2 of Don't Skip. Today Zack welcomes agency founder, decorated creative and all around great guy Paul Caiozzo to the podcast.

Topics we cover include:

- How AI is impacting advertising- Building an agency built on an AI platform- Starting an ad agency - Becoming profitable as a new ad agency- Creating outstanding work for Kayak- Working with commercial directors

Watch the ads we discuss on this episode.

MORE LINKSPaul's agency: SupernaturalZack’s comedy work: zackseckler.com

OBLIGATORY OVERVIEWDon’t Skip is a podcast featuring conversations with ad-agency creatives and other talents who help create award-winning advertising. Ads you don’t want to skip.

Each episode delivers valuable insights into how the best campaigns are created along with honest discussion about the challenges and opportunities experienced during a career as a commercial creative. Topics include pitching to clients, creative ideation, client relations, treatments and creative calls, pre-production and on-set adventures.

Don’t Skip is hosted by award-winning comedy director and photographer Zack Seckler.