In this episode of Ecommerce On Tap, hosts Aaron Alpeter and Nathan Resnick take you through the incredible journey of Curology—the team that managed to build a $200 million brand not once, but twice. 🎉

We dive deep into:

The founding story of Curology and its breakthrough in prescription teledermatologyThe complex regulatory and compliance hurdles of launching in the healthcare industryHow Curology scaled from a niche telemedicine offering to a DTC powerhouse, and eventually, to major retail shelves like Target, CVS, Walmart, and AmazonThe company’s remarkable post-pandemic pivot: how they navigated the decline in telehealth demand and reinvented themselves with OTC (over-the-counter) skincare productsBehind-the-scenes insights into their supply chain, fundraising rounds, growth challenges, operational pivots, and leadership transitionsLessons for founders on spotting exit windows, adapting to market shifts, and whether personalization is a competitive moat—or a margin trapPlus: Hot takes on celebrity economy trends (Sydney Sweeney’s brand impact!), presidential executive orders shaking up e-commerce, and why Curology’s story is a rare case study in business reinvention and resilience.