In this episode, Alessio Cordeddu, founder of 99ads.com, who spent $98 million on ads in just six months for some of the biggest eCommerce brands in the world. They unpack what’s working right now in ad creatives, how media buying has changed post-iOS, and why the best ads don’t even feel like ads. If you’re scaling a brand or running paid media, this episode is a masterclass in what actually moves the needle in 2025.