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I have met many business owners who are really, truly great at what they do. They have been in business for several years and have a loyal client base of repeat clients. And when they first came to me, it was because they wanted to grow in terms of expanding beyond their existing clients to find many more new clients they’d like to work with.

They wanted to get more leads, more sign-ups, and more sales.

But there was one drawback. 

People who were already working with them or people who had worked with them previously knew how good they were at what they do. 

But they had trouble reaching out & attracting new audiences to serve inside their business. 

In their own words, “Roshara I know what I should say, but it doesn’t seem to connect with my ideal audience. And because of this, I am finding it hard to convert new customers. How do I say what I want to say in a way that really resonates with them?”

And when I took a closer look at their marketing I found one thing in common;. It was that no matter how good they were at what they did, how well they knew their business inside-out they realised that they hadn’t quite nailed their messaging in a way that resonated with their audience. Meaning they didn’t know how to say it in a way that would appeal to and relate to their customers. And so no matter how good their product or service was, without the right type of messaging, they were stuck at the same place. 

Is this something you experience in your business, too?