Episode from the podcastEmail After Hours: The Podcast for Email Senders

Stop Sending Boring Cold Outreach Emails (and Start Building Real B2B Relationships) with Sara Kappler

Released Thursday, 24th July 2025

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Stop Sending Boring Cold Outreach Emails (and Start Building Real B2B Relationships) with Sara Kappler

Thursday, 24th July 2025

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Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you!

Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers.

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From The Podcast

Welcome to Email After Hours by Sender Score, powered by Validity.By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.

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