6 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.

Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.

Watch the full episode here! 

You’ll Learn About…

• Why your current click-through rate might be underperforming
• Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
• The dangers of using too many CTAs
• When plain text emails can actually outperform designed ones
• How segmenting your list can drive results
• Must-try tools to level up your email marketing experiments
• Why ongoing testing is essential to staying effective

Resources Mentioned in This Episode

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