In Episode 5, we sat down with Adam Cockell, Founder and CEO, A-Team Technologies, and host of the podcast, Inside the Scale. We talk about the advantages of shifting the way we envision marketing personas, and why hiring a diverse team is crucial to business success and being a truly customer-centric workplace.

About Adam Cockell

Adam has an unconventional background with extensive experience in engineering management and quality engineering. Throughout his career, Adam has learned that building a quality product is less about building and testing, and more about truly understanding and serving the needs of all customers. Technology companies often critically fail at this, and he’s working to change that default. Adam is currently building technology that helps companies and products become more inclusive both internally and externally.

Show notes and related links

Native Current (a production of A-Team Technologies)

Usersheet

Inside the Scale podcast 

Defy Ventures 

Tony Jack, Sociologist, Professor, and author of The Privileged Poor: How Elite Colleges Are Failing Disadvantaged Students

Iris Bohnet, Professor of Public Policy, Harvard Kennedy School, and author of What Works: Gender Equality by Design

About Empowered

What does it take to radically transform and disrupt our workplaces? How can we bring about the changes we need and wish to see in the physical and virtual spaces we spend over a third of our waking lives in? Empowered: Envisioning Workplaces That Workexplores what thriving, diverse, and innovative workplaces look and feel like, and what makes them tick. Spoiler alert: it’s the people. 

In conversation with the folks doing this vital work,join me, Susannah Magers, a content creator at Envoy, as we engage in timely discussions about the workplace experience and celebrate those who challenge the status quo in all aspects of the contemporary workplace through the lens of the all-important human elements. 

Hear workplace experience leaders, creative problem solvers, and other cultural producers reveal how they create the workplaces they want to see in the world: their wins, pain points, and all the moments in between.

Find Empowered Online

We all have a story to tell. You can read Empowered episode recaps on the Envoy blog, as well as discover more resources on how to challenge the status quo in your workplace.