The amount of data that organizations need to capture to better understand their customers in this modern age can be borderline creepy. And what is the point of collecting all that data if companies cannot harness it for results? Pat Pitre of IBM shares how companies can build a community around their data and best utilize the information they collect.

Pat is currently an Analytics Client Architect at IBM. He designs and builds data and analytics solutions so clients can take their data and harness it for results. Pat provides strategic and tactical direction to create stable and cost effective enterprise information systems. He holds an M.B.A from University of Phoenix and a B.A. in Communication from University of Wisconsin-Milwaukee.