This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility. 

We discuss the pros and cons of traditional publishing versus self-publishing, and the detailed steps involved from manuscript preparation to cover design. 

Marjorie also addresses audience questions on PR efforts, using content from previous books, and practical tips for new authors. 

Additionally, resources like the LinkedIn Book Marketing Checklist are highlighted to help authors promote their books online.

00:00 Introduction and Welcome

00:58 Meet Marjorie Turner Holman

02:37 The Value of Writing a Non-Fiction Book

05:45 Publishing Paths: Traditional vs. Self-Publishing

09:27 Selling Your Book: Direct vs. Platforms

14:18 Steps to Self-Publishing Success

23:50 Understanding KDP Pricing and Design

25:00 Engaging with the Audience: Live Q&A

26:34 Advice for Aspiring Authors

29:11 Alternative Platforms to Amazon and Etsy

32:01 Marketing and Relaunching Your Book

39:30 Final Thoughts and Contact Information

RESOURCES:

Book Marketing LinkedIn Checklist

https://www.mellermarketing.com/foryourbook

Connect with Marjorie on LinkedIn:
https://www.linkedin.com/in/marjorieturner/
https://www.linkedin.com/company/marjorie-turner-kuhl-hollman/

Blogs about writing/self-publishing

https://marjorieturner.com/category/self-publishing-3/ 

Book launch Robbie Samuels

https://www.amazon.com/LAUNCH-Entrepreneurs-Guide-Reviews-Revenue/dp/B0FF9NPWRZ

Wasabi Publicity

https://wasabipublicity.com/

Publishers

https://kdp.amazon.com/en_US/

https://www.ingramspark.com/

https://www.lulu.com/?srsltid=AfmBOoqxXoebmcZG3UHcLzTbayB8P-WuYXPQwrtGt3oSC8RDW1Qx0ib4

Marketing for the Self-Employed LIVE-A-Thon

Thursday, August 7, 2025
10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST

https://www.mellermarketing.com/m4se 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)