Unlock the secrets of social media mastery with Logan Forsyth, the visionary behind Media Scaling. Ever wondered how to distinguish genuine experts from those spinning hollow promises? Our conversation with Logan will equip you with the ability to discern authenticity while navigating the ever-evolving social media landscape. Explore the highs and lows of social proof, from the pitfalls of fake followers to the triumphs of authentic engagement, and learn how these experiences shaped Logan's journey from digital marketing novice to industry leader.

Join us as we dissect the meteoric rise of short-form content across platforms like TikTok, Instagram, and YouTube. Logan shares insights on transforming viral reach into a loyal follower base by targeting the right audience and maintaining quality content. Harness the power of digital marketing strategies for high-ticket sales with practical tactics like DM automations and Video Sales Letters (VSLs). We dive into the art of crafting compelling call-to-actions and the nuances of value-based content that drives conversions, especially for high-ticket items.

Embrace the future of content creation with strategies that balance the allure of viral trends and the uniqueness of innovation. Discover how to build a social media team that keeps quality high and time management efficient. We share techniques for optimizing content through split testing and repurposing, ensuring your brand remains agile and impactful. Whether you’re scaling your brand or fine-tuning your social media presence, our chat with Logan is packed with actionable insights and strategies to elevate your social media game.

CHAPTERS 

(00:00) Navigating the Social Media Growth Space

(04:03) Short Form Content Growth Strategies

(09:58) Effective Strategies for High Ticket Sales

(22:48) Content Strategy for Social Media

(26:14) Content Strategy and Social Media Teams

(37:00) Social Media Testing and Clipping Strategies

(43:12) Social Media Content Strategies and Engagement

💬 Did you enjoy this podcast episode? Tell us all about it in the comment section below!

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💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.

➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company.

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✅ Follow John Gafford on social media:

Instagram ▶️ / thejohngafford

Facebook ▶️ / gafford2

🎧 Stream The Escaping The Drift Podcast with John Gafford Episode here:

Listen On Spotify: https://open.spotify.com/show/7cWN80gtZ4m4wl3DqQoJmK?si=2d60fd72329d44a9

Listen On Apple: https://podcasts.apple.com/us/podcast/escaping-the-drift-with-john-gafford/id1582927283

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