How to start an e-commerce business. We spoke to Michelle Fu, a Marketing Manager at SoftBank Corp, boasting a decade of experience in both B2B and B2C sectors. Having done both, start her e-commerce business and also work for a big corporation Michelle shares her unique perspective on the pivotal role pricing plays in the realm of marketing, shedding light on how it directly impacts sales generation, while also sharing interesting insights and her experience starting her own marketplace e-commerce business.

Topics discussed:

• How to get your first sale
• Role of Videos in e-commerce
• Sustainability, Ethical Shopping, and Personalization
•  Harnessing Data, Pricing Strategies, and Effective Marketing Channels

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.