In this episode Ross and the team talk about the recent whiteboard Friday on link building, Snapchat Ads & Google Local inventory ads.

////LINKS TO ARTICLES DISCUSSED//////

Whiteboard Friday- Google Safe Link Building: https://moz.com/blog/what-links-comply-googles-guidelines-whiteboard-friday

60% of voice users want an instant answer: http://searchengineland.com/survey-60-percent-voice-users-want-answers-fewer-search-results-267643

Local Inventory Ads in the Map pack: http://searchengineland.com/google-local-inventory-shopping-ads-instead-local-pack-267739

Snapchat offering advertisers the ability to target according to purchase behaviour: http://uk.businessinsider.com/snapchat-partners-with-oracle-data-cloud-for-offline-purchase-ad-targeting-2017-1

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