Hooking A Shark: How PRx Performance Won Over Kevin O’Leary With Brian Brasch

Released Monday, 14th July 2025

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Hooking A Shark: How PRx Performance Won Over Kevin O’Leary With Brian Brasch

Monday, 14th July 2025

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On this episode of Exit Rich, Michelle Seiler Tucker welcomes Brian Brasch, CEO and Shark Tank alum, for a deep dive into what it’s really like to pitch to the Sharks—and what comes after. Brian shares the story behind his company, PRx Performance, which delivers space-saving fitness solutions that caught the attention of Kevin O’Leary. From prepping for national TV to scaling under pressure, Brian opens up about the lessons, surprises, and pivotal moments that shaped his journey. If you’ve ever dreamed of the Tank or just want a real look at entrepreneurship, this one’s for you.

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Have you ever wondered why some businesses thrive and others take a nosedive? Most business owners don’t ever think about their exit strategy until it is too late. And why do some businesses exit for maximum value; others sell for pennies on the dollar; and some don’t sell at all? Welcome to Exit Rich, hosted by seasoned M&A advisor, Michelle Seiler Tucker, dedicated to helping you on a path to your next adventure, or retiring rich and exiting for the price that you’ve dreamed of and deserve. Even if you are not ready to sell now or still building to sell, Michelle’s guidance, expertise, and mentorship will open your eyes to the road to finding your desired exit.In this show, you will get an understanding of how to plan your ST GPS Exit(TM) and the different types of exits, how to build your business to run on all six cylinders, the ST 6Ps(TM), and how to maximize the dollar value of your company. From interviews with famous entrepreneurs, like Alec Stern, founder of Constant Contact, and Jeff Hoffman, founder of PriceLine, you will learn from those who have successfully scaled, exited before you, and moved on to start their next adventure. You will also learn about financial analysis, implementing a custom targeted marketing campaign while maintaining 100% confidentiality, screening and qualifying prospective buyers, negotiating deal structure and terms, providing support with pre-closing activities, overseeing and managing the due diligence process, managing closing activities and documents, and much more!The process of selling a business is a tough journey. It can be the pinnacle of a life of hard work and struggle and can open the door to a new way of life for you and your family. The successful sale of a business, a sale where you walk away delighted, is the result of managing multiple complexities and working through a myriad of potential pitfalls. It takes experience and a proven track record to navigate the minefield of selling a business. Keep in mind that 8 out of 10 businesses don’t sell! You need the dedication and the experience of a mergers and acquisitions advisor/broker like Michelle Seiler Tucker who has sold hundreds of businesses.As Founder and CEO of Seiler Tucker and the owner of numerous other successful companies, Michelle has consulted, and partnered with many business owners, investing her money, expertise, resources, time energy and effort in which to help her partners build their business to sell their business for their desired dream price. Michelle closes 98% of the offers she writes and obtains an average 20-40% above asking price; which is the result of her persistence and dedication to clients, and her expertise at growing and fixing businesses to achieve their full potential. Seiler Tucker Inc, is the leading authority on buying, selling, fixing, and growing companies.Her bestselling book, Sell Your Business for More Than It’s Worth, is a blueprint for anyone that wants to increase market share, become more profitable, and sell their business for top dollar. Her next book, Exit Rich, further expands on how to grow a business utilizing the 6 P’s and introduces her Build-To-Sell Blueprint. Steve Forbes states: “It is stunning that so many business owners end up leaving so much equity on the table when they want to cash out. That’s why this book will be a goldmine for these entrepreneurs.”The business landscape has changed so much in the last few years. Statistics show that a whopping 70% (out of a sampling of 26 million) of businesses go under even after operating for 10 years or longer. Business owners are forced to sell their business for many reasons, including unforeseen health or economic conditions. Regardless of the reason, knowing when to sell to get the highest price for your company is critical. You absolutely can exit rich, make sure your employees and your customers are taken care of, and continue your legacy. Join Michelle Seiler Tucker every week here to Exit Rich!

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