What drives more sponsorship revenue for clubs - standalone or bundled deals? by Expected Goals | Podchaser

Episode from the podcastExpected Goals

What drives more sponsorship revenue for clubs - standalone or bundled deals?

Released Wednesday, 13th August 2025

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What drives more sponsorship revenue for clubs - standalone or bundled deals?

What drives more sponsorship revenue for clubs - standalone or bundled deals?

Wednesday, 13th August 2025

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From The Podcast

Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it.It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and Maggie Murphy, one of the leading names in women’s football - the former CEO of Lewes FC and ex-board member of the Barclay's Women’s Super League & Women’s Championship.

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