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A&W's One-Third Pound Burger

A&W's One-Third Pound Burger

Released Tuesday, 14th September 2021
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A&W's One-Third Pound Burger

A&W's One-Third Pound Burger

A&W's One-Third Pound Burger

A&W's One-Third Pound Burger

Tuesday, 14th September 2021
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That meme about A&W and their 1/3rd pound burger; is it fact? Fiction? Some mix of the two? In this episode, we are looking at why McDonald's Quarter Pounder outlasted A&W's "Thirds the Word" campaign.

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Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again.If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.

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