Traditional Broadcast Media has been completely uprooted by online streaming services and viewing devices. Established data tracking tools have been great at gathering viewership numbers, but now with so many split audiences, better qualitative tools have become more necessary than ever before to understand the changing media landscape. In this latest episode, host Rick Kelly sits down with Jason Matthews, Vice President of Research and Digital Marketing at Game Show Network to discuss what agile media insights looks like and how research can adapt to the new world of fast, hyper-personalized content creation.