The early days of the internet had little to no focus at all on the user experience. Fast forward to today and almost every business, no matter the industry, is having to compete on a digital front. More than that, companies are not only expected to go digital, but provide the most seamless user experience.

In this podcast episode, guest, Alfonso De la Nuez, CEO of UserZoom, a UX research automation tool, and Andres Grunbaum, Director of Business Development for UserZoom, explore the impact that UX research is making on the industry and how companies can quickly receive answers throughout every stage of the design and implementation process.