Are you a startup CEO or co-founder struggling to secure VC funding? Do you want to understand the intricate details of the funding process, from navigating venture capital firms to managing international complexities? In this episode of Funded, we dive deep into the real-world experience of Mark Orttung, CEO of Projectworks, as he shares the nitty-gritty of closing a $15 million Series A funding round. Discover how to build crucial relationships with VCs, demonstrate consistent performance, and strategically expand your market, even in a challenging fundraising climate.

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

Mark Orttung builds momentum in companies, creating places where people want to stay and grow. With 30+ years in tech, consulting, and product, he’s been a consultant, product visionary, VP, President, and CEO. He started at Accenture in 1988, then held key product leadership roles at Genesys, GetThere, and Rearden Commerce. At Bill.com (2007–2014), as President & COO, he guided product development and operations, designing the Bill.com payment network that processes over 1% of US GDP. He holds 40+ software patents. As CEO of Nexient, Mark turned the company around. Facing declining revenue, he used honesty, humility, and hunger to grow revenue from $34M to over $130M without offshoring or layoffs, leading until its 2021 acquisition by NTT DATA. Now CEO of Projectworks, Mark continues to lead with humility, honesty, and hunger. He believes great leadership is about setting direction, explaining why, and inviting others to join. He brings deep product intuition, operational rigor, and extensive experience.

Mark, Morgan, and Chris discuss:

• How building long-term relationships with VCs is crucial for fundraising.
• Expanding Projectwork’s product development team by 50% and growing its market presence in London and other regions.
• How the company is integrating AI into its platform, starting with proposals for new work.
• Ways Projectworks helps firms gain real-time visibility into project profitability, utilization, and resource management.
• Why Mark advises entrepreneurs to invest in long-term relationships with investors, even when not actively fundraising, to build comfort and understanding.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH MARK ORTTUNG:

LinkedIn

Projectworks

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

Apply to Be a Podcast Guest

Send us a text