In this episode of the Fluid Lab’s Podcast, our host Mia Jafari sits down with Michael McGlade, founder and creative director of ROVAR, a Belfast-based augmented reality startup bringing immersive experiences to visitors around the world. Together, they dive deep into the intersection of purpose-led innovation and commercial success, exploring what it takes to create solutions that inspire and resonate deeply with clients and customers alike whilst serving as a homage to our past, present and future.

Episode Highlights:

1. Seating in the seat of intuition: How presence and deep listening can reveal what people truly want, turning insights into inspired innovation.
2. Resilience through adversity:Growing up during the IRA era, Michael developed an intuitive awareness that shapes his approach to business and risk-taking focusing on inner gut knowing, service and what he calls a ‘nervous energy’ to deliver exceptional products.
3. Contributing to his community & whilst scaling his business: The importance of giving back, serving as a role model, and showing others what’s possible whilst scaling to with other countries that have the same vision.
4. Harnessing emerging tech: How Michael integrates AI as a tool to deliver faster, better, and authentically creative results.
5. Navigating the“valley of death’:Navigating the challenging path from innovation to commercialisation, guided by his three P’s—People, Purpose, and Passion.
6. The economics of the heart:Creating from the heart while building commercially viable products that serve and give back.

…and much more!

Let's keep the conversation going!

Connect with Michael McGlade on LinkedIn and explore ROVAR’s latest innovations on their website: www.rovar.com/

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