Want your social videos to stop the scroll and skyrocket watch time? In this show, we break down the art and science of “hook crumbs”—the small, powerful attention-grabbers that keep viewers glued to your short-form videos on TikTok, Instagram Reels, and YouTube Shorts.

You’ll learn:
- What “hook crumbs” are and why they’re game-changers for video retention
- Proven ways to craft hooks and sprinkle curiosity-boosting crumbs across your videos
- Real-world examples and templates you can use right now—think irresistible text overlays, visual sneak peeks, smart questions, and more
- Why today’s platforms reward content creators who master these micro-moments of intrigue

I also get into the fundamentals of social media messaging: honing your voice, defining your brand identity, and connecting with your ideal audience and how to prepare yourself for creating videos people can't ignore.

If you’re a creator, brand, or marketer looking to create binge-worthy video content that gets seen, saved, and shared, this podcast is your go-to resource. Tap in and start building videos that people actually *watch to the end*.

Join me for my next Podcast on Duplicating Instagram content on Facebook and why it's a bad for your business. 

This Show is brought to you by Francine Rambousek, Owner and Founder of Franny's Photography Studio based in Narrowsburg, New York. 

The Podcast is brought to you by: https://frannysphotographystudio.com

Music by: ES_LUCHA LIBRE - BLUE STEEL