In this revealing episode, Pangolin's co-founders dive deep into the transformative world of earned media and PR. Will Cook and David Phillips break down how the communication landscape has dramatically shifted over the past decade, introducing their innovative 4P model: Publishers, People of Influence, Platforms, and Peers.

The conversation explores how modern PR extends far beyond traditional media relations, incorporating influencers, social platforms, and community engagement. Using real-world examples like their Frank's Hot Sauce campaigns with Danny Dyer, they demonstrate how a single campaign can generate multi-channel impact, from social media buzz to traditional media coverage.

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Connect:

LinkedIn: Pangolin
Pangolin
@Pangolin_PR

Website: pangolinpr.com

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Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

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Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global

Linkedin: Ikechukwu Mgbenwelu

Socials: PRCA_HQ