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Defining the MQL with Guest Jamie Feigenbaum

Defining the MQL with Guest Jamie Feigenbaum

Released Thursday, 30th September 2021
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Defining the MQL with Guest Jamie Feigenbaum

Defining the MQL with Guest Jamie Feigenbaum

Defining the MQL with Guest Jamie Feigenbaum

Defining the MQL with Guest Jamie Feigenbaum

Thursday, 30th September 2021
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The MQL is at the heart of demand generation. In this episode, Jamie shares her story on how she built a winning campaign to drive MQLs - only to find out that they weren't converting. Listen in for her advice on what to do when the MQL definition isn't strong enough to drive opportunities, plus grab her top-notch recommended resources.

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Struggling to meet your company’s B2B demand generation marketing goals? Join lead generation expert Amanda McGuckin Hager each week for honest, unfiltered conversations from the trenches of B2B marketing with some of the industry’s leading marketers. As a bonus, you leave each week with a recommended resource from our insiders. Listen, learn, and generate leads with ViB - it’ll be fun!

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