Sami looks to go viral as he discusses digital marketing with Michael Praetorius, Founder of Praetorius (https://www.praetorius.com/). Together they examine the roots of marketing and how it’s focus and tactics have shifted over time, the secrets social media analytics hold and how the information is used, and Sami takes notes as Michael relives his personal experience of creating a viral video.—Connect with Michael over on LinkedIn (https://www.linkedin.com/in/praetorius/)or through his website (https://www.praetorius.com/). You can also check out his YouTube channel (https://www.youtube.com/c/michaelpraetorius/featured) for more insights into marketing and AI, as well as the viral ticket burning video (https://www.youtube.com/watch?v=XCxEPBy1EYA) mentioned in this episode. Your host for this episode has been Sami Birnbaum. Sami can be found through his website (https://samibirnbaum.com) or via LinkedIn (https://www.linkedin.com/in/samibirnbaum/).If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com).Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fmThis has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - YouTube (https://www.youtube.com/thoughtbotvideo) - Bluesky (https://bsky.app/profile/thoughtbot.com)© 2025 thoughtbot, inc.