Your Metrics Don’t Matter If No One Gets the Message : Health Tech Comms with James Somauroo of SomX. 

Listen on Apple, Spotify. Watch on Youtube.

We cover one of the most overlooked drivers of success in health innovation: communication. 

Our guest, James Somauroo, has hosted over 400 podcasts and built one of the most influential media and communications agencies in health tech. His work spans startups, Big Tech, life sciences, and everything in between, helping organizations craft messages that resonate, build trust, and drive impact.

We explore why so many well-intentioned digital health projects struggle to scale. Not because the tech or evidence isn’t good enough, but because the story isn’t being told in a way people understand or care about.

🧠 What You’ll Learn:

• Why comms is a massive unlock all the way from policy, implementation to on the ground innovation. 
• How to go beyond metrics to communicate real value and outcomes. 
• Thinking about 2nd and 3rd order effects the way journalists do. 
• What makes a pitch deck land with donors or investors
• The power of giving people value in content to stand out. Don't just try to beat the algorithm!

🎧 Who Should Listen:

Anyone trying to change people's minds

• Health tech founders, especially those working in low and middle-income countries
• Global health implementers, policymakers, and funders
• Anyone trying to drive adoption, trust, or policy buy-in for digital health solutions

📣  Subscribe, Connect & Share:

If this episode resonated with you, share it with someone trying to make their work land more powerfully — whether with partners, funders, or frontline teams. And let us know your biggest takeaway on LinkedIn

👋🏾 About Shubs

Dr Shubs Upadhyay, the podcast host is a Primary care physician who has worked across policy, AI product leadership, and evidence comms. Shubs brings clinical leadership to help founders and investors focus on and communicate real value in healthcare. Get in touch at shubs.me and hello@shubs.me

About James

James is the cofounder and CEO of SomX, a communications and creative agency for healthcare companies. He hosts The Healthtech Podcast and is the Editor-In-Chief of Healthtech Pigeon. He is an anaesthetics and ICU doctor by training, has held roles in leadership, management and innovation at NHS England, Health Education England and the British Medical Journal and previously directed two healthtech startup accelerators. He has degrees in medicine, biomedical sciences and education and is a guest lecturer on healthtech innovation and entrepreneurship at academic institutions around the world.

• (00:00) - Introduction to James and SomX
• (07:51) - The Evolution of Health Communications
• (13:12) - State of Comms in Digital Health
• (18:20) - Navigating the Attention Economy
• (21:00) - The Importance of Authenticity in Content
• (23:41) - Psychology in Marketing and Communication
• (31:11) - The Role of Emotion in Decision Making
• (32:48) - Transforming Scientific Communication through Storytelling
• (37:09) - Crafting Compelling Narratives for Impact
• (43:59) - Communicating Evidence Effectively
• (48:28) - The Importance of Sharing Failures
• (52:10) - James' quick fire tips
• (00:00) - Chapter 13