One of the easiest ways to cut your cost in Google Ads is to improve your quality score. But how do you improve your quality score (QS), and more so, what is a quality score in the first place? My easy to follow 7 step guide will show you precisely what you need to do to help improve your quality score, which in turn will reduce your costs (CPC) in Google Ads, as well as improving your profitability/ROI