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Episode from the podcast
Grounds for Conversation
Measuring and Reporting What Matters Most
Released Thursday, 6th November 2008
Good episode? Give it some love!
Measuring and Reporting What Matters Most
Measuring and Reporting What Matters Most
Thursday, 6th November 2008
Good episode? Give it some love!
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Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships? Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each fifteen-minute segment, you'll hear best practices and insightful ideas about how to harness customer insight to create value and profit. There's no product pitches or sales agenda - just a lot of great ideas about how you can achieve more value and profit for your organization through more effective marketing.
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http://recording.sas.com/mp3/podcasts/6834_Grounds_For_Conversation/GFC-Measure-and-Report.mp3
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