In this episode host, Victor Eduoh, sits down with Obaid Durrani, Head of Brand & Content at HockeyStack, the B2B analytics and marketing attribution software. Obaid shares his journey from traditional content marketing to a deeper exploration of demand gen, offering insights into how he creates and distributes content that impacts pipeline. Join us as Obaid walks us through a detailed case study of his approach, uncovering the strategic thinking and methods behind combining brand, content, and social to drive pipeline and growth.