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1:07 Reminders
2:35 SEO is no barriers to entry
5:18 EEAT
5:44 This website from Google says EEAT is NOT a ranking factor: SEO Starter Guide: The Basics | Google Search Central | Documentation | Google for Developers
6:06 Content is King
6:45 What I think "content is king" originally meant
9:08 Good quality content probably gets you better quality backlinks which can help you rank higher
9:31 Dwell time
9:56 Low dwell time on a high quality website
10:23 High dwell time on a low quality website
11:55 Dwell time is not a ranking factor
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