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0:54 Reminders

1:18 How to plan an SEO Zoom Advisory Call with me

2:25 Avoid paying anybody to do anything related to AI right now

2:43 llms.txt does not get you listed in llms

2:52 The AI and llms.txt episode (https://www.youtube.com/watch?v=-WflCZyBnj8)

3:21 Don't pay people to do stuff that doesn't work

3:32 AI SEO/GEO is the same as regular SEO

3:52 People say things without proof. Where's the proof?

4:56 Avoid paying people to be listed in AI tools

5:20 Good AI SEO is good SEO

5:35 Avoid paying anyone for an AI audit

5:40 EEAT audits are pointless because EEAT is not a ranking factor

7:04 The reason EEAT audits are a scam

7:33 The episode about why EEAT is not a ranking factor (https://www.youtube.com/watch?v=z3_gomfiJYI)

8:04 The episode about HCU (https://www.youtube.com/watch?v=wsMom4V-Yag)

8:10 Search engines cannot tell the quality of content, so they rely on authority

8:46 How would they factor bias?

9:16 Avoid paying people for AI SEO

9:29 The 4 things you need to rank.

10:55 Should you use AI content?

11:38 A lot of AI content is filler content

12:24 Duplicate content is not a thing

12:35 The episode about duplicate content (https://www.youtube.com/watch?v=tpL_cbueWLY)

12:45 When duplicate content is a problem

13:38 AI slop is placeholder content

15:26 If it's possible for search engines to detect AI content, it can get penalized

16:25 We recommend not using 100% AI content

16:42 the reason AI content might get penalized

17:40 AI blogs are low effort

18:04 AI was trained on existing content. What is it adding?

18:20 People have told me they are having trouble getting AI content indexed

20:21 The episode about How to tell if something is a ranking factor (https://www.youtube.com/watch?v=G3fVqO5K_lg)

21:20 Why would an expert use AI content?

21:47 Content is not a ranking factor, but it is a conversion factor

22:28 the episode about SEO and conversion optimization (https://www.youtube.com/watch?v=KsDIThvf6hY)

24:21 What are they trying to sell you?