The New Playbook – Alignment, AI & Profitable Growth

The New Playbook – Alignment, AI & Profitable Growth

Released Friday, 21st February 2025
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The New Playbook – Alignment, AI & Profitable Growth

The New Playbook – Alignment, AI & Profitable Growth

The New Playbook – Alignment, AI & Profitable Growth

The New Playbook – Alignment, AI & Profitable Growth

Friday, 21st February 2025
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GTM Disrupted host Mike Smart grabs a few minutes with Nishant Taneja, a GTM and product marketing expert and thought leader to discuss how B2B SaaS leaders can align to drive profitable growth.Nishant shares his insights based on previous go-to-market experience with public and PE-owned companies like Barracuda, Wrike, Tata, and RingCentral. Nishant and Mike dive into a crucial but overlooked factor: The companies that will win aren’t just adopting AI—they’re building learning organizations.Key Takeaways from this Episode Include: AI levels the playing field – human expertise is the differentiator Retention & expansion are more valuable than new logos Leaders must invest in upskilling their teams

About Nishant TanejaNishant is a Senior Marketing Executive with 12+ years of experience in B2B tech, specializing in cutting-edge cloud, SaaS, and AI solutions across cybersecurity, communications, and collaboration space. He has a proven track record of defining and executing GTM strategies and driving growth for startups, public and PE-owned companies like Barracuda, Wrike, Tata, and RingCentral. Nishant also advises Silicon Valley and Bengaluru-based tech startups on GTM and product marketing.To learn more about Nishant to go - https://www.linkedin.com/in/nishant/

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