James Hopkins is a Co-founder of the Atlas App Store, an early stage Google Play alternative. He studied economics at CU Boulder, and worked at two startups - a health tablet company, and energy retrofit company - before deciding to start his own venture.

Show notes at http://hellotechpros.com/james-hopkins/

What You Will Learn From This Episode

• App Search engines can't find products via their underlying functions.
• Only apps with the largest budget get top results, but what you can do about that.
• Why it's easy to develop apps, but not to get exposure.
• Why you should be focusing on developing localized apps.
• The basics of app store submission forms.
• Non-SEO tactics for app adoption.

Resources Mentioned

• HTP-216: How to Overcome to Cycle of Meh — Patrick Vlaskovits
• Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb