How many times do you recommend a treatment or service and the patient does not accept it?  Are you afraid to "sell" services to your patients? Remember, selling is giving your patients what they want, exactly what they need and when they need it.  Nothing more.  You are not trying to hard sell your patients.  This podcast will teach you how to give your patients the treatment they need to get better and help you learn how to sell cash services.  You will learn that it is not the cost of something that prevents the patient from buying from you, but rather the perceived value.