We're exploring entrepreneurship from all angles today with the team from Enderly Coffee in Charlotte, North Carolina. Roaster, rapper, landscaping wizard Marquell Pettiford joins us to discuss how he lifted himself up out of a bleak future through hard work and young entrepreneurship. His mentor, Tony Santoro, owner of Enderly Coffee, discusses why he took a chance on Marquell and why his business and life philosophy is all about treating people like people. 

Enderly Coffee is not your average coffee company. They use baby pictures for staff photos. They have a section on their website called "Our Why" that details Tony's focus on strengthening his community by forging relationships and inspiring others to live for others. Whoa. It has formed the basis of Marquell and Tony's friendship and business relationship.

Pour a cup of coffee and listen to this wide ranging discussion on making money in a sustainable way, lifting up neighborhoods instead of tearing them down.

On today's podcast...

2:40 - Marquell's experience in youth sports and what it taught him

8:22 - Roastery time is quiet time and quiet time is music time

12:43 - Opportunities for young entrepreneurs in a growing city

16:39 - Tony put Marquell in the place he needed to be

20:45 - The hardest thing in Tony's life is not his business

24:26 - Tony's coffee roasting hobby begins with the Great Recession

27:04 - Getting the boat close enough to the dock before you jump

31:54 - Enderly looks for ways to give back to the neighborhood that made them 

34:56 - Tony's leadership philosophy is a way of life. Treat people like people.

39:23 - Experiencing gentrification

43:42 - Finding support in one's own community

48:50 - Growing a business isn't easy and it's not perfect

54:03 - How is success defined for Tony's children

Hidden Stories is a production of the Sell or Die Network, a collection of the best podcasts on sales and personal development on the planet. Check out what else we have to offer:

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