Why do so many CRM systems fail even with the best tools in place? In this episode of HIRED! The Podcast, host Travis Miller sits down with Brian Gardner—founder of SalesProcess360 and author of CRM for CEO—to explore why CRM adoption often falls flat and what leadership can do to change that.

From managing resistant sales stars to turning CRM into a company-wide advantage, Brian shares practical insights that help teams move beyond data entry and into real sales strategy. If you’re leading a team, scaling a business, or just tired of your CRM underperforming, this conversation delivers what you need to hear.

Brian is a veteran of the industrial sales world, having moved from inside sales to VP of sales before founding and selling his own CRM company. Through SalesProcess360, he now coaches industrial distributors, reps, and manufacturers on aligning CRM with process, culture, and growth. He’s the author of ROI from CRM and CEO for CRM, and holds a degree in Industrial Technology from LSU.
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Connect with:
⏵ Brian Gardner
⏵ SalesProcess360
⏵ CEO for CRM
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